Lessons in success from Godzilla and The Boy And The Heron

The boom in Japan’s pop culture exports stands in contrast to the struggles of the broader economy.

Hayao Miyazaki’s The Boy And The Heron won best animated film at the Golden Globe Awards, a first among Japanese directors in a category created in 2007. HOTO: STUDIO GHIBLI
New: Gift this subscriber-only story to your friends and family

Anyone wondering what Japan’s economy needs more of in 2024 found it on the stage of last week’s Golden Globe Awards in Los Angeles.

There, Hayao Miyazaki’s The Boy And The Heron won best animated film, a first among Japanese directors in a category created in 2007. The award was not just a triumph for the renowned anime master, it also spotlighted how Japan is making a comeback as an exporter of “soft power” fare.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.