Headwinds and tailwinds: What Cathay Pacific’s fortunes tell us about Hong Kong

The flagship carrier’s fortunes have closely traced major turning points in its home city’s recent history.

Cathay Pacific’s current efforts to inject new life into its business find echoes in the broader efforts to revitalise Hong Kong. ST PHOTO: LIM YAOHUI
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HONG KONG - To understand how Hong Kong has evolved in recent years, one needs to look no further than to one of the city’s biggest brand names, Cathay Pacific.

The trials and tribulations at Hong Kong’s flagship airline over the past several years have directly traced significant events and reflected major turning points in the city’s recent history. The carrier’s current efforts to inject new life into its business find echoes in the broader efforts to revitalise the city.

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