On any given day, Shoreditch, a trendy part of London’s East End, is a flurry of hipsters clutching artfully designed takeaway cups.
Between April 11 and 14, some 30,000 caffeine-keen people will descend on the area for the London Coffee Festival. Many visitors will be ordering flat whites. The drink has rapidly gained popularity among those who want to taste their beans rather than temper them.
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