Culture wars are making life tougher for CEOs in America

Politics is a growing headache as businesses have to keep in mind not just Chinese sensitivities but also the increasing divide between ‘red’ and ‘blue’ America.

Pride Month may be the most recent lightning rod, but it is emblematic of a larger trend — US culture wars are making life tougher for corporations that want to cater to as many customers as possible in a deeply divided country. PHOTO: NYTIMES
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WASHINGTON – June in the United States is Pride Month, the month-long celebration of the lesbian, gay, bisexual and transgender (LGBT) community’s culture and history.

But the backlash to Pride Month started even before June, as a string of companies that partnered queer creators on Pride Month promotions became the target of conservative activists.

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