An Apple car could have been a superstar

The tech giant’s decision to scrap its auto project brings everyone’s favourite Silicon Valley rumour to an anti-climactic but sadly predictable end.

Apple’s decision to scrap its car project brings everyone’s favourite Silicon Valley rumour to an anti-climactic but sadly predictable end. PHOTO: REUTERS
New: Gift this subscriber-only story to your friends and family

What could Apple have done with the humble automobile?

Ideas, some credible and others less so, have dripped out for a decade. For a time, the company was rumoured to be working on something small based on BMW’s i3. Then it was said to actually be a van. With augmented reality, a new kind of battery and smart seat belts.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.