A flood of second-rate marketing is about to be unleashed by AI

AI models can’t reject client demands – and that’s why they make poor visual creators.

The content that generative AI models can now conjure can sometimes look as good as anything created by humans, but critics of the tech say it will lead to boring, derivative work. PHOTO: PEXELS
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Ms Yael Biran has worked for the last 25 years as an animator for mostly corporate clients, capitalising on her talent for colourful illustration, movement and figuring out what her customers want but don’t know how to articulate.

Recently, she sat on her couch at home and was “freaking out” about her life’s work. She had several big expenses on the horizon, and her usual workflow of about a dozen annual projects had dwindled to three in the past year. The reason was obvious: artificial intelligence.

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