Move over, malls: Jungsaemmool and other global brands make a home in S’pore’s heritage spaces

Ms Jung Saem-mool, the South Korean founder of the eponymous beauty brand, chose to open its first flagship outside Seoul in Scotts Road. ST PHOTO: AZMI ATHNI
Jungsaemmool's Singapore flagship at 27 Scotts Road. ST PHOTO: AZMI ATHNI
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SINGAPORE – The newest beauty destination in town is located not in Ion Orchard, Takashimaya or any of the island’s premier malls. Instead, it is a 4,972 sq ft black-and-white bungalow in Scotts Road.

This is where K-beauty brand Jungsaemmool, which opened here in April, has chosen for its first global flagship store outside South Korea.

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