From cheongsam to matching sets, where to shop for your Chinese New Year 2024 outfits

Inspired by Chinese symbolism, Pomelo's CNY collection features bold florals and quirky orange prints. PHOTO: POMELO
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SINGAPORE – The annual rush to pick out a Chinese New Year outfit has begun.

The season has long been regarded as a cash cow for clothing brands, with some generating more revenue from the month alone than the rest of the year combined.

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