Female directors still bumping up against Hollywood’s glass ceiling: Study

Director Greta Gerwig's success with Barbie has renewed conversations about why it is a good idea to increase opportunities for female directors in the industry. PHOTO: REUTERS

LOS ANGELES – The landscape of Hollywood has long been dominated by male directors, but 2023 saw female directors helm some of the biggest box-office winners. They include Barbie by Greta Gerwig, Cocaine Bear by Elizabeth Banks and Saltburn by Emerald Fennell.

These lucrative successes have sparked renewed conversations about why it is a good idea to increase opportunities for female directors in the industry.

But a study released on Jan 2 by journalism school USC Annenberg’s Inclusion Initiative suggests that the reality of doing so is about as real as Malibu Barbie’s dune buggy. Hollywood’s supposed greater inclusivity may be more public relations than substance.

Hollywood has been historically slow in embracing inclusion.

This sluggishness became more pronounced in the wake of the 2020 killing of African-American George Floyd at the hands of Minneapolis police. It led to a wave of studios pledging to support social justice organisations and creating Diversity, Equity and Inclusion (DEI) departments. These initiatives aimed to promote diverse hiring and bring more stories from underrepresented groups to the forefront.

However, the effectiveness of these efforts has come into question, particularly with the mass departure of DEI leaders from major studios in mid-2023. This raised concerns that Hollywood’s commitment to diversity may have been more of a public relations strategy than a genuine effort to enact change.

USC Annenberg’s study has highlighted the gap between these pledges and actual progress. According to the study, there has been no statistically significant increase in representation for marginalised groups in Hollywood since 2018.

Despite the commercial success of movies like Barbie – 2023’s highest-grossing film and one directed by a woman – the overall picture remains bleak.

Of the top 100 grossing films in 2023, only 14 were by women. This is a marginal improvement from nine in 2022 and four in 2018, but a long way from parity.

The situation is even more dire for women of colour. In 2023, only four of the top films were directed by women of colour. And in terms of ethnic diversity, just 26 of the 116 directors came from underrepresented racial and ethnic groups.

This data indicates that the vast majority of directing opportunities in Hollywood is still predominantly available to white men. The study’s findings are a stark reminder that the road to genuine diversity and inclusion in Hollywood is long and fraught with challenges.

For many female directors, the slow progress in diversifying Hollywood’s directorial landscape is disheartening.

“We might get to direct little Lifetime movies or chick flicks, but the gates are firmly closed to most women for studio and big-budget films,” one woman director, who wished to remain anonymous, told Xinhua News Agency. “They’d rather hire a male director fresh out of film school than an older woman with years more experience.”

Films like Barbie demonstrate that there is a substantial market for movies envisioned by female film-makers. However, the success of one film, or the acclaim of a single director, is not enough to drive systemic change.

“Hollywood and the whole entertainment industry need to make a better effort to entrust a broader array of stories and projects to female directors, especially those from diverse backgrounds,” American film producer Jeff Most told Xinhua.

The USC Annenberg study also sheds light on the complexities of measuring progress in Hollywood. While box-office success is a key metric, it does not always capture the full scope of a director’s impact, especially for films released later in the year or those with smaller budgets.

Fortunately, streaming services like Netflix are hiring a higher percentage of female directors compared with major studios, paving the way for a potential shift in the industry landscape. In 2021, 26.9 per cent of directors hired by Netflix were women, a figure that significantly outpaced that of any major film distributor.

This disparity between the traditional studio system and newer streaming platforms suggests a changing dynamic in film production and distribution. As streaming services continue to grow and offer more diverse content, they could play a pivotal role in promoting inclusivity in Hollywood. XINHUA

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