2023: Revenge of geek swag

Collectible toy mania took over the geek culture conversation in 2023. PHOTOS: MEDICOM TOY, POP TOY SHOW SINGAPORE/INSTAGRAM
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SINGAPORE – For the last decade or so, superheroes have loomed large in geek culture, thanks to the Marvel Cinematic Universe franchise of films.

But 2023 saw a monumental paradigm shift in the geek culture conversation. Superheroes are out, but games and toys for adults are in.

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