Clearer pricing models could help firms manage rising cloud costs: Trade leaders

The fast-increasing costs of using the cloud are gaining attention as the adoption of Gen AI accelerates among businesses. PHOTO: PIXABAY
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SINGAPORE – They are said to elicit reactions similar to telcos’ roaming bills: shock and jaw-drops.

The fast-increasing costs of using the cloud – tech jargon for companies migrating in-house server functions onto the Internet – are gaining attention as the adoption of generative artificial intelligence (gen AI) accelerates among businesses.

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