‘I must eat at the same place my fave singer did’: Singapore banks on K-content to draw visitors

Singapore Tourism Board (STB) chief executive Melissa Ow (left) with Ms Kim Jey-hyun, CEO of Studio Dragon. STB extended its partnership with the studio for another three years. PHOTO: SINGAPORE TOURISM BOARD
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SEOUL – Fans of Netflix Korean drama hit Queen Of Tears, which will run its final two episodes this weekend, may hold back their sobs for now.

They can look forward to new offerings with a Singapore connection instead.

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