Survival of the savviest: Local online businesses on staying afloat when shoppers shun the streets

In coping with the current crisis, online businesses interviewed said they felt in better stead compared with their brick-and-mortar peers.
In coping with the current crisis, online businesses interviewed said they felt in better stead compared with their brick-and-mortar peers.ST PHOTO: DESMOND FOO

SINGAPORE - As more measures to contain the spread of the coronavirus start to keep people off the streets and stuck at home, it seems the time has arrived for e-commerce to shine.

For sure, online businesses too have not been spared in the global retail decline. In an industry where beauty and apparel businesses are built on people having places to go and people to see, brands here have had their share of slowed sales.

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