Obituary

Designer amazed by success of New York logo

Milton Glaser, whose 'I (HEART) NY' logo became an instantly recognised symbol of the city, had sketched it on the back of an envelope with red crayon during a taxi ride

Milton Glaser (above) designed more than 400 posters in his career. The "I (HEART) NY" logo (above, left) was used for a 1977 campaign to promote tourism in New York.
The "I (HEART) NY" logo (above) was used for a 1977 campaign to promote tourism in New York. PHOTO: AGENCE FRANCE-PRESSE
Milton Glaser (above) designed more than 400 posters in his career. The "I (HEART) NY" logo (above, left) was used for a 1977 campaign to promote tourism in New York.
Milton Glaser (above) designed more than 400 posters in his career. PHOTO: NYTIMES
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NEW YORK • Milton Glaser, a graphic designer who changed the vocabulary of American visual culture in the 1960s and 1970s with his brightly coloured, extroverted posters, magazines, book covers and record sleeves, notably his 1967 poster of Bob Dylan with psychedelic hair and his "I (HEART) NY" logo, died last Friday, his 91st birthday, in Manhattan.

His wife and only immediate survivor, Ms Shirley Glaser, said the cause was a stroke. He also had renal failure.

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A version of this article appeared in the print edition of The Straits Times on June 30, 2020, with the headline Designer amazed by success of New York logo. Subscribe